To formally introduce the Canadian Tourism and Hospitality Institute (CTHI) to the key tourism industry stakeholders in the Philippines, CTHI conducted a full-day seminar featuring the internationally-renowned marketing guru, Mr. Josiah Go. The seminar, 8 Pillars of Growth Strategy: A Profitability Seminar for Hotels, Restaurants and Other Tourism Enterprises, was held last December 2, 2010 at the Philippine International Convention Center. 

The event was attended by a high-level delegation of at least 200 registered participants from 16 provinces nationwide, representing hotels and resorts, travel agencies, attraction facilities, restaurants and food kiosks, real estate developers, health and wellness, and hospitality management companies.